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Electric cooperatives are working to make even better use of a powerful source of energy – military veterans.

“Veterans, active military and their spouses are some of our greatest assets as employees,” says Michelle Rostom, director of workforce development for the National Rural Electric Cooperative Association (NRECA). “They are mission-driven. When we think about providing safe, reliable and affordable power, we know our veterans – whatever their job – are focused on making sure we are operating safely and that we are creating a reliable electric network for co-op members.”

Rostom spends a lot of her time getting more veterans hired by electric co-ops in her role as program manager for NRECA’s initiative called “Serve Our Co-ops; Serve Our Country.”

The program launched in January 2016 “to honor and employ veterans,” says Rostom.

Since then, the program has been forming a coalition of co-ops and other groups to focus attention on the benefits of hiring veterans and to actually hire more veterans.

In announcing the program, Jim Matheson, CEO of NRECA, said, “Our military veterans deserve our unending gratitude for their service to our country, on Veterans Day and every day. Veterans possess many of the qualities sought by electric co-ops, including a deep commitment to service and an uncompromising work ethic. More than 200,000 service members transition out of the military to civilian life each year, and we’d like to tap into that talent to help fill the thousands of co-op jobs opening up.”

Hiring veterans is certainly a decent thing to do, but Rostom lists why it makes business sense as well.    

“They understand their role, and they go out and execute it,” she says. “They bring leadership skills, they work in teams and look out for each other in that kind of ‘brotherhood.’ They work in all types of weather. They are disciplined. They show up on time. Those are professional competencies that not every job applicant brings with them, but you find them in the military.”

The initiative grew out of broader strategic planning by NRECA. That plan envisioned that 25,000 jobs at electric co-ops would need to be filled in the next few years.

“We are racing to make sure we have the right talent applying for our jobs,” says Rostom.

Part of that work has been developing and distributing information to bring attention and advice aimed at connecting veterans with co-op jobs. A series of three checklists published by the program helps guide electric co-ops in setting up a veteran hiring effort. The checklists show co-ops how to recognize veterans, contact groups in their communities for broad-based effectiveness and bring attention to the skills and abilities veterans offer.

Some of those skills and abilities might not be immediately obvious, says Rostom, like what they learn by having to change their job and their residence every few years.

“They are trained to learn,” she says. “They change jobs every couple of years, so they learn to adapt.”

Serve Our Co-ops; Serve Our Country also started a group called “Veterans in Energy,” a professional organization to go beyond hiring, by helping veterans transition into the energy workforce.

Military spouses make up another often-overlooked resource, says Rostom.

“You’ll get resumés for a spouse, and they will have big gaps in their experience,” she says. “They’ve put their career path on hold to follow their spouse around the world with the military, so don’t just discount that resumé.”

Rostom says, “They’ve had to move their family probably 10 times over the past 15 years, so they have to plan, they have to find housing, find schools, medical care – and they’re doing that without their spouse there, who is deployed somewhere. Often, they are volunteering, so they are community-focused, which is what we look for in the co-ops. In working with groups of volunteers, they are managing people, they are probably managing a budget, they are securing vendors for events. There are a lot of skill sets that they bring.”

Rostom continues, “Many are working on a degree while they are moving around the world. They are a phenomenal group of untapped talent we should consider. When you see that resumé, it doesn’t say military spouse, but I think it should. It totally changes the game – it shows the potential employer why their career has been put on hold. They are smart, educated, they are project managers, they work with diverse groups of people. They’re an untapped group of talent that we don’t always think about.”

Through Serve Our Co-ops; Serve Our Country, electric co-ops are better positioned to increase their veteran workforce and support local veteran communities. To learn more about the program, visit   

Hiring veterans: An Iowa success story

Iowa is home to nearly 232,000 veterans, ranking 30th in the U.S. for the total population of veterans. Although Iowa enjoys a relatively low unemployment rate, the percentage of unemployed veterans is nearly 1 percent higher than that of non-veterans. 

Farmers Electric Cooperative, Inc. in Greenfield, Iowa, is one of many electric cooperatives that work to hire veterans.

Farmers believes the principles and culture of electric cooperatives serving rural America match the service character of those who have served our country. Farmers was one of the first cooperatives nationwide to support the “Serve Our Co-ops, Serve Our Country” initiative. They recognized early on that this program came with a great vision of forming a national coalition with the shared goal of hiring veterans into co-op jobs across rural and suburban America.

“As a military veteran, I’m proud to say that Farmers is part of this worthwhile program,” says Charlie Dunn, Farmers general manager. “It’s a way we can recognize and honor the veterans in the communities we serve. Because both military personnel and our line crews depend on teamwork, courage, total trust and utmost safety, we feel confident veterans can have a successful career in the electric cooperative business.”

Dunn is a veteran of Operation Desert Storm and the Iraq War. Finding the community of America’s electric cooperatives was a perfect fit when he left active duty as an Army sergeant. 

Farmers helps to raise awareness of Serve Our Co-ops; Serve Our Country by sharing information on the value of hiring veterans. In the past two years, the Iowa coalition has nearly tripled – growing from five to 14 co-ops.

Within the national program, Iowa has established a working group to identify the hiring needs of Iowa cooperatives. 

Not only will this collective voice raise the awareness of cooperatives across the state, but it will also serve as a connection to our state-level veteran organizations, colleges and universities to access resources to assist with veteran hiring, says Holi Weston, director of member services and communications.

Garrett Thompson, director of finance and administration, plays an active role in Farmers’ veterans initiatives. Currently, two cooperative employees – Nathan Hubenka and Trey Eddy – who are both apprentice linemen are veterans. Trey Eddy is still active in the National Guard Reserve. 

“We work with organizations such as the Department of Labor, Veterans Affairs and Hiring Our Heroes to identify veterans and their spouses who may be seeking a job,” Thompson says. “The veterans bring a strong work ethic and commitment to safety, which aligns with our cooperative business model. We are grateful for the opportunity to give back to those who have given so much to serve our country.” 

Ann Thelen is the editor of Living with Energy in Iowa.

Paul Wesslund writes on consumer and cooperative affairs for the National Rural Electric Cooperative Association, the national trade association representing more than 900 local electric cooperatives. 


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